zijun liu
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Single Day

 Single day, November 11st, is is a shopping holiday popular among young Chinese people that celebrate their pride in being single. Since then the holiday has become the largest offline and online shopping day in the world.

Since the holiday, I was art directing and cooperating with the operation team and marketing team to design all materials including branding, logo, banner, newsletter and icon. The campaign hold successfully. The profit is exceed 27% over last year.

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Icon design for peak stage

Icon design for encore stage