zijun liu
facebook1200*628 english.jpg

Single Day

 Single day, November 11st, is is a shopping holiday popular among young Chinese people that celebrate their pride in being single. Since then the holiday has become the largest offline and online shopping day in the world.

Since the holiday, I was art directing and cooperating with the operation team and marketing team to design all materials including branding, logo, banner, newsletter and icon. The campaign hold successfully. The profit is exceed 27% over last year.

early-access阶段1600*400 english.jpg
encore阶段1600*400 english.jpg
peak阶段1600*400 english.jpg

Icon design for peak stage

Icon design for encore stage

Untitled-1.jpg
2.jpg
001.jpg
002.jpg